BusinessSoftwareTechnology

Apple TV+ Drops Plus Sign in Subtle Rebranding Move

Apple has removed the “+” from its Apple TV+ streaming service in a quiet rebranding effort. The change coincides with a new visual identity appearing in beta software and reflects how people commonly refer to the service, according to company statements.

Streaming Service Gets Simplified Name

Apple has quietly rebranded its television streaming service, dropping the “+” from Apple TV+ and renaming it simply Apple TV, according to reports. The subtle change was first noticed in press materials and beta software releases earlier this month, with sources indicating the company has been gradually implementing the new branding across its ecosystem.

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YouTube TV Loses Formula 1 Broadcasting Rights to Apple in Major Streaming Shift

In a significant blow to YouTube TV, Formula 1 racing will become an Apple TV exclusive beginning with the 2026 season. The exclusive broadcasting rights agreement, reportedly worth approximately $750 million, marks another high-profile content shift in the competitive streaming landscape.

Streaming Services Battle for Premium Sports Content

The competition for exclusive streaming content has intensified with Apple TV securing global broadcasting rights for Formula 1 racing, according to reports from industry sources. The deal represents a significant setback for YouTube TV, which will lose access to the popular motorsport beginning with the 2026 season.

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Google Play Store Leaks Early Look at Android XR App Ecosystem Ahead of Samsung Launch

Google appears to have accidentally revealed the initial app lineup for Android XR through the Play Store. The listings include Virtual Desktop for PCVR streaming and several immersive games, suggesting robust software support at launch for Samsung’s upcoming Galaxy XR headset.

Android XR App Ecosystem Leaks Through Google Play Store

Google has seemingly revealed the initial application lineup for the upcoming Android XR platform through an early Play Store listing, according to reports. The discovery provides the clearest indication yet of what software will be available when Samsung’s Galaxy XR headset launches later this month.