BusinessTechnology

Apple Shares Reach Record Peak as iPhone 17 Demand Exceeds Expectations

Apple Inc.’s stock surged to a new all-time high, reaching approximately $263 per share. The rally follows optimistic third-party sales reports and a brokerage upgrade citing sustained growth potential through 2027.

Apple Stock Achieves Historic Milestone

Apple’s share price reportedly climbed to unprecedented levels, hitting around $263 in recent trading according to market data. This surpasses the previous peak of $258.10 recorded last December, with analysts suggesting the momentum could continue throughout the trading session.

AISoftware

Apple Engineers Reportedly Voice Concerns Over Siri AI Performance in iOS 26.4 Development

According to recent reports, Apple engineers have expressed concerns about the performance of the AI-powered Siri in early builds of iOS 26.4. The development challenges come as Apple works to overhaul its voice assistant architecture to compete in the evolving AI landscape. Sources indicate these performance issues may have contributed to recent executive departures.

Siri’s AI Overhaul Faces Development Challenges

According to reports from Bloomberg’s Mark Gurman, Apple engineers have voiced concerns about the performance of the new AI-powered Siri in early builds of iOS 26.4. The reporting suggests that despite Apple’s significant investment in revamping its voice assistant technology, the development team continues to face performance shortfalls that could impact the scheduled spring 2026 release.