AI Shopping Agents Transform Consumer Purchasing Decisions, Brands Must Adapt
Personal AI agents are replacing traditional shopping platforms and making purchasing decisions for consumers, according to a new report. Brands must rapidly adapt to this shift in consumer behavior or risk being left out of the digital shopping cart entirely.
AI Agents Now Making Shopping Decisions for Consumers
Artificial intelligence is fundamentally transforming who consumers trust to make purchasing decisions, according to reports from creative innovation company R/GA. The company’s latest research indicates that AI systems are increasingly taking over the shopping process entirely, moving beyond simple recommendation engines to become full purchasing agents.