AIPolicy

OpenAI Strengthens Deepfake Protections Following Bryan Cranston and Hollywood Advocacy

OpenAI has announced strengthened protections against unauthorized deepfakes in its Sora video generator following concerns raised by actor Bryan Cranston and major Hollywood organizations. The company now requires explicit opt-in consent for using individuals’ likeness and voice. This development comes amid growing industry-wide concerns about AI replication of performers’ identities.

OpenAI Implements Enhanced Deepfake Safeguards

OpenAI has significantly strengthened its protections against unauthorized voice and likeness replication in its Sora video generation technology, according to a joint statement released Monday. The company reportedly developed these enhanced guardrails in collaboration with actor Bryan Cranston and several major Hollywood organizations after the “Breaking Bad” star’s digital identity was replicated without permission.