Samsung faces intensified competition in India’s smartphone market as Chinese manufacturers and Apple capture significant share. While the South Korean giant maintains strength in mid-premium segments, its entry-level offerings struggle against feature-rich competitors. The shifting landscape sees Vivo emerge as market leader with impressive shipment figures.
Market Share Shifts in India’s Smartphone Sector
Samsung’s smartphone sales have reportedly slowed in India despite the company achieving its highest profit in three years globally, according to market analysis. Sources indicate the South Korean tech giant’s market share dropped further in the third quarter of this year, allowing Chinese competitors to strengthen their position while Apple experienced what analysts describe as “explosive growth” in the region.