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YouTube Creators Shift From Ad Revenue to Diverse Business Ventures

YouTube creators are increasingly diversifying their income streams beyond platform advertising. Major influencers have launched successful businesses in food, beverages, and consumer products that often outperform their YouTube earnings.

YouTube’s Evolving Creator Economy

According to reports, YouTube has become the largest creator platform, contributing over $55 billion to the U.S. GDP and creating nearly 500,000 full-time jobs. However, sources indicate that many top creators are reducing their reliance on ad revenue and brand deals due to the unpredictable nature of platform-dependent income.