Tag: Apple TV app

BusinessSoftwareTechnology

Apple TV+ Drops Plus Sign in Subtle Rebranding Move

Apple has removed the “+” from its Apple TV+ streaming service in a quiet rebranding effort. The change coincides with a new visual identity appearing in beta software and reflects how people commonly refer to the service, according to company statements.

Streaming Service Gets Simplified Name

Apple has quietly rebranded its television streaming service, dropping the “+” from Apple TV+ and renaming it simply Apple TV, according to reports. The subtle change was first noticed in press materials and beta software releases earlier this month, with sources indicating the company has been gradually implementing the new branding across its ecosystem.

by Desai Priyanka
Assistive TechnologySoftware Guides

Apple TV App Gets Vibrant New Icon in iOS 26.1 Beta Following Rebranding

Apple has introduced a vibrant new icon for the Apple TV app in the iOS 26.1 developer beta. This follows the recent rebranding of Apple TV+ to Apple TV as part of a fresh visual identity. The update brings colorful accents to the previously gradient-based design.

Apple TV Rebranding Brings Vibrant New App Icon

Apple has unveiled a significant visual update to its streaming service with the iOS 26.1 developer beta 3 release, introducing a colorful new icon for the Apple TV app. This change follows the company’s announcement that Apple TV+ would be rebranded simply as Apple TV, representing what the company describes as “a vibrant new identity” for its streaming platform.

by Alvarez Jordan