Apple TV+ Drops Plus Sign in Subtle Rebranding Move
Apple has removed the “+” from its Apple TV+ streaming service in a quiet rebranding effort. The change coincides with a new visual identity appearing in beta software and reflects how people commonly refer to the service, according to company statements.
Streaming Service Gets Simplified Name
Apple has quietly rebranded its television streaming service, dropping the “+” from Apple TV+ and renaming it simply Apple TV, according to reports. The subtle change was first noticed in press materials and beta software releases earlier this month, with sources indicating the company has been gradually implementing the new branding across its ecosystem.
