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Apple TV App Gets Vibrant New Icon in iOS 26.1 Beta Following Rebranding

Apple has introduced a vibrant new icon for the Apple TV app in the iOS 26.1 developer beta. This follows the recent rebranding of Apple TV+ to Apple TV as part of a fresh visual identity. The update brings colorful accents to the previously gradient-based design.

Apple TV Rebranding Brings Vibrant New App Icon

Apple has unveiled a significant visual update to its streaming service with the iOS 26.1 developer beta 3 release, introducing a colorful new icon for the Apple TV app. This change follows the company’s announcement that Apple TV+ would be rebranded simply as Apple TV, representing what the company describes as “a vibrant new identity” for its streaming platform.