A Minnesota farmer has transformed his whiteboard-based planning system into a digital platform called Farm Flow, targeting small to mid-sized operations still relying on traditional methods. The startup aims to reduce paperwork burdens and improve efficiency as farmers face shrinking margins and labor shortages. Early adopters report significant improvements in managing records and planning across multiple states.
From Farm Whiteboard to Digital Solution
A Minnesota farmer has developed a digital planning platform to address what sources indicate is a significant technology gap in modern agriculture. Matthew Fitzgerald, a second-generation farmer from Glencoe, Minnesota, created Farm Flow after successfully managing his own operation using a whiteboard system covered in magnets and notes. According to reports, his digital solution is now being tested by farmers across five states including Minnesota, Iowa, Illinois, Nebraska and Montana.