SocialmediaSoftware Guides

Threads Expands Messaging with Group DMs and EU Rollout, Meta Aims for 400M Users

Threads has introduced group direct messaging capabilities allowing users to create chats with up to 50 followers. The feature rollout coincides with Threads’ European Union expansion, with messaging controls and privacy settings included. According to Meta executives, the platform is reportedly on track to become the company’s next major application.

Threads Group Messaging Feature Now Available

Meta Platforms has begun rolling out group direct messaging for its Threads application, enabling users to create conversations with up to 50 followers. According to reports, the feature allows users to start a new message and add any of their Threads followers to group conversations, with plans to soon enable link-sharing for easier group joining. Sources indicate this represents a significant expansion of the messaging capabilities that initially took two years to develop for the mobile app.

Arts and EntertainmentBusiness

From AI FOMO to ROI: How Companies Are Measuring AI Success Metrics

Companies that rushed into AI adoption due to fear of missing out are now demanding measurable results. Anthropic’s chief product officer explains how daily active users and productivity metrics are becoming key indicators of AI success.

In the rapidly evolving landscape of artificial intelligence, companies are transitioning from initial excitement to demanding concrete results. According to Mike Krieger, co-founder of Instagram and current chief product officer at Anthropic, the era of AI FOMO is giving way to a more measured approach focused on success metrics and return on investment.

The Shift From AI FOMO to Measurable Outcomes