i2c Achieves Visa Milestone as First Global Issuer Processor for Click to Pay Technology

Breaking New Ground in Digital Payments

In a significant development for the global payments industry, i2c has been certified by Visa as the first global issuer processor for Click to Pay technology. This landmark certification represents a major advancement in secure digital payments, enabling i2c’s clients worldwide to implement the EMVCo standard across multiple regions through a single, streamlined integration.

Breaking New Ground in Digital Payments
Revolutionizing the Online Checkout Experience
Market Adoption and Consumer Response
Strategic Implications for Financial Institutions
Industry Leadership and Future Outlook

Revolutionizing the Online Checkout Experience

The Click to Pay system fundamentally transforms how consumers complete online purchases. By eliminating the need for manual entry of card numbers and billing information, the technology creates a frictionless checkout process that benefits both merchants and consumers. Users can now complete transactions with a single click, dramatically reducing the time and effort required for online shopping.

The security improvements are particularly noteworthy, with Visa Click to Pay demonstrating a 31% reduction in fraud through its use of network tokenization. This technology replaces static card numbers with dynamic tokens, making each transaction more secure. Additionally, the system has shown a 4.3% improvement in authorization rates compared to traditional PAN-based payment methods.

Market Adoption and Consumer Response

Click to Pay is experiencing explosive growth in the global payments landscape. The technology has recorded 128% annual transaction growth, indicating strong market acceptance and consumer adoption. Perhaps more telling is the consumer satisfaction data, with 89% of users rating Click to Pay as equal to or better than other digital payment methods available today.

Thad Peterson, strategic advisor at Datos Insights, emphasized the transformative potential of this technology. “Tools that reduce friction around payments help to increase transaction volume,” Peterson noted. He described the technology as a “trifecta for issuers on the i2c platform,” highlighting the combined benefits of simplified purchasing processes, reduced fraud, and improved authorization rates.

Strategic Implications for Financial Institutions

According to the comprehensive Datos Insights report on retail banking and payments trends, Click to Pay has the potential to completely eliminate manual card entry at checkout. This capability is crucial for merchants seeking to reduce cart abandonment rates and improve conversion metrics.

The report further recommends that financial institutions serving merchants prioritize easy integration of this technology. It also advises card issuers to collaborate with payment networks to ensure widespread customer enrollment, creating a more seamless ecosystem for all participants.

Industry Leadership and Future Outlook

Seth Perlman, global head of product at i2c Inc., commented on the strategic importance of this achievement. “This certification marks a meaningful step forward in empowering our clients and their customers with quick, seamless and secure online shopping experiences,” Perlman stated in the official release., according to technology trends

The certification enables i2c to offer Visa Click to Pay as a standard feature across credit, debit, and prepaid card programs, positioning the company at the forefront of the global shift toward tokenized digital payments. This development aligns with the broader industry movement toward secure remote commerce standards established by EMVCo, creating a more unified and secure digital payments infrastructure worldwide., as additional insights

As digital commerce continues to evolve, the combination of i2c’s processing capabilities and Visa’s Click to Pay technology represents a significant step toward creating more secure, efficient, and user-friendly payment experiences for consumers across the globe.