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Event Venues Implement Aisle Seat Premiums Amid Fan Demand and Industry Pricing Trends

Australian sporting events and concerts are implementing premium pricing for aisle seats, with surcharges reaching $25 at major venues. Industry analysts suggest this reflects growing consumer willingness to pay for convenience despite potential backlash risks.

Premium Aisle Seating Emerges at Major Australian Events

Major Australian sporting venues and entertainment events are implementing premium pricing for aisle seats, with surcharges reaching $25 at high-profile events according to industry reports. The trend, observed at events including the Melbourne Formula One Grand Prix, Australian Open tennis, and MotoGP at Phillip Island, positions end-of-row seats at higher price points than central seating locations.